Local Agency Reacts to Housing Slump

Business Leader Magazine

January 5, 2009

RALEIGH, N.C. - As the housing slump continues, mid-size Real Estate Companies like, RealPro Realty, LLC., seek reprieve by employing non-traditional methods to help clients buy and sell homes. The unifying element in today’s real estate market is the existence of: One goal, one targeted approach: to sell your property!

“Our goal is to increase buyer activity for the sellers of homes, land and commercial property in this slower market. General brokerage showings are not proving to be enough for the motivated sellers. Being able to offer a definite time frame for property sales is a great relief.”

By creating RealPro Auction, a Global Online Auction Company; RealPro Realty has taken the first step towards solving the ongoing housing crisis. “Having been in the industry for over 30 years, I see the market is now at its worst,” said owner, Colin MacNair. “Our traditional full-service brokerage will continue; this is simply another tool in our toolbox to help generate sales and stimulate buyers.”

Auctions are the best method for obtaining true market value for a home. Aggressive marketing and competitive bidding help to create an environment where there is no limit to the final sale price.

“RealPro Auctions hopes to make a difference by implementing an aggressive marketing campaign that is tailored specifically to each property.” said General Manager Andrew Chung. “This method will work globally to locate all prospective buyers, increasing the likelihood that a property will be sold.” The number one advantage of auctions is the speed of the process. The online auction process is transparent to all parties and bidding activity is in real time. Most sales are complete within 30 days. Also, the "As Is, Where Is" philosophy helps to eliminate any contingencies in the contract; thereby aiding in the speed of the process.

“We’ve studied the market and see a need. Sellers need more activity to create sales,” says MacNair. By employing the Online Auction process, RealPro Auctions is committed to offering solutions to sell homes at the highest market value in the shortest period of time.